To promote and affirm media that respect professional standards and membership criteria.
To affirm media self-regulation as a powerful tool for professionalizing the work of the media.
Protect the public's interest in objective, balanced and credible information from the media.
To support the business community and the marketing sector in recognizing professional media for further collaboration with them.
Professional media information to have more affirmative treatment in news aggregator marketing.
In its efforts to spread media literacy, the civil society and educational institutions should use the Registry to identify and affirm professional online media.